The International Brotherhood of Teamsters union led by Jimmy Hoffa is currently one of the largest operating unions in the United States. They oversee workers in many industries, including airlines, dairy, construction, food processing, media, packaging (think UPS), port employees and railroads.
That’s why we knew that we had to follow stringent branding guidelines when it came to developing a new logo for New Mexico’s 492 Teamsters chapter. Having to follow major branding guidelines didn’t stop us from creating something awesome and unique, though. The logo carries a rich sense of New Mexican flavor while being created for the purpose of being able to be used across multiple mediums including vinyl, print material, and large metal signage.
Needless to say, we were delighted to have a chance to create for such an influential organization. Thanks, Teamsters!